Multilingual PPC agency · UK
Google Ads, Shopping and Meta campaigns in English, Arabic, French and Spanish, built from scratch in each language by the people who speak it. For ecommerce brands and lead-generation businesses selling into the UK, the Gulf and Europe. The Number Cruncher eats the 30 to 50% of spend a translated campaign wastes.
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The Number Cruncher: he eats translated ad spend and grows the numbers that matter.
+165%
ROI year-on-year
−51%
Cost per sale
+53%
Average order value
4
Languages, all native in-house
The problem
Most "multilingual PPC" is an English campaign put through a translator. That is not a shortcut. It is a leak.
The keywords are translations of English keywords, so they miss the terms buyers actually type. The ad copy reads like a foreign company, because it is one. Google notices: relevance drops, Quality Score drops, and every click costs more.
In the accounts we audit, a translated campaign typically wastes 30 to 50 percent of its budget on the wrong queries and clicks that were never going to convert. That is the difference between a market that works and one that gets switched off after three months.
An English retailer's translated Arabic ad for a "personalised gift":
هدية شخصية
Grammatically fine. Nobody in Riyadh searches for it. They search for:
هدايا مخصصة · هدية بالاسم · هدايا مطبوعة
Three intents, three ad groups, three landing pages, none of which exist in a translated account.
How it works
He only eats one thing: wasted ad spend. Translated campaigns are his favourite meal.
STEP 1
Read-only access to your Google Ads and Merchant Center, in any of our four languages. Takes 2 minutes, changes nothing.
STEP 2
A recorded walkthrough showing where a translated campaign is wasting spend and what a native rebuild would change. Free, and yours to keep either way.
STEP 3
We crunch the waste and scale the winners, backed by a 90-day money-back guarantee.
What's included
Everything starts again in the target language, whether the goal is a sale or a lead. Nothing is translated from the English account.
Keywords researched from how people actually search in that market. Responsive search ads written natively, negatives in the target language from day one.
Titles, attributes and category mapping redone by a native speaker. Machine-translated feeds are where most disapprovals and wasted spend come from.
Asset groups, creative and audiences built for the market, not copied across from the UK account with the text swapped.
Built on Webflow in the target language, right-to-left for Arabic. An Arabic ad landing on an English page is the number one reason multilingual campaigns fail.
Languages
No freelancers, no translation agency in the loop. The person who researches the keywords is the person who writes the ads and checks the landing page.
Search, Shopping, Performance Max and Meta for ecommerce brands. Feed-first, because that is where UK Shopping accounts win or lose.
Right-to-left ad copy and landing pages, Gulf dialect where it matters, Ramadan and National Day seasonality built into the calendar. Not Modern Standard Arabic pasted into an English account.
Arabic PPC agency →French buyers search differently from the way an English keyword list assumes. Native research first, then copy that reads like a French brand.
French PPC agency →Peninsular Spanish, not a Latin American import. Shopping feeds rewritten for Spanish category and attribute conventions.
Spanish PPC agency →Side by side
| Stage | Translated campaign | Native multilingual campaign |
|---|---|---|
| Keyword research | English keywords run through a translator | Researched from scratch in the target market's search data |
| Ad copy | Reads as a foreign company; low click-through | Reads as a local brand; higher relevance and Quality Score |
| Negative keywords | Usually none in the target language | Built in the target language before launch |
| Shopping feed | Machine-translated titles, frequent disapprovals | Rewritten by a native speaker, mapped to local categories |
| Landing page | English page, or a translated one with broken layout | Built in the language, right-to-left where needed |
| Typical outcome | 30 to 50% of spend wasted; market switched off | Market becomes a predictable sales channel |
Case study
A UK personalised gift shop, heavily dependent on Google Search and Shopping, with rising costs and flat sales. We rebuilt the account around what buyers actually search for, and twelve months later the numbers had grown.
Read the full case study →Return on ad spend
2.1x → 5.5x
Cost per sale
−51%
Conversion rate
1.8% → 3.4%
No measurable improvement in your PPC performance within 90 days? Every penny back, and the Cruncher goes hungry.
Grab the free Shopping Feed Health Checklist instead.
Free checklist
25 checks that stop Google Shopping quietly wasting your ad spend, sent straight to your inbox as a PDF.
About
Media Bubble Studio is a UK-registered digital marketing agency (Media Bubble Studio LTD, company no. 15493953) specialising in multilingual paid media for ecommerce: Google Ads across Search, Shopping and Performance Max, Meta Ads, product feed optimisation in Google Merchant Center, multilingual SEO and Webflow builds. Every campaign is planned and run in-house by native speakers of English, Arabic, French and Spanish, covering the UK, the Gulf, France and Spanish-speaking markets.
The advice on this page comes from hands-on account work, not theory: restructuring live ad accounts around buyer intent, cleaning product feeds line by line, and reporting numbers clients can verify, like the personalised gifting store above that grew return on ad spend from 2.1x to 5.5x. Results are measured in revenue rather than vanity metrics, and every engagement is backed by a 90-day money-back guarantee.
FAQs
What is a multilingual PPC agency?
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An agency that plans, writes and manages pay-per-click advertising, usually Google Ads and Google Shopping, in more than one language. The distinction that matters is who writes the ads. Some agencies translate an English campaign; a genuine multilingual PPC agency has native speakers research the keywords, write the copy and build the landing pages in each language from scratch, because search behaviour differs by market as well as by language.
Why not just translate my English Google Ads?
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Because people don't search the way a translator writes. A translated keyword list misses the terms real buyers type, the ad copy reads as a foreign company, and Google's Quality Score drops, which raises the cost of every click. In the accounts we audit, translated campaigns typically waste 30 to 50 percent of spend on the wrong queries and clicks that were never going to convert. Add different seasonality per market (Ramadan, Soldes, Black Friday) and right-to-left layout for Arabic, and translation stops being a shortcut and becomes the most expensive option.
Which languages do you run Google Ads in?
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Four, all spoken natively in-house: English, Arabic, French and Spanish. Arabic campaigns are built for Saudi Arabia and the UAE with right-to-left ad copy and landing pages. French and Spanish campaigns are built for France, Spain and the wider EU. Campaigns, keyword research, Shopping feeds and landing pages are all written by a native speaker, never machine-translated. We don't outsource a fifth language.
Do you run Google Shopping and Performance Max in other languages?
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Yes, and the product feed is where most multilingual accounts fail. Machine-translated titles, attributes and category mappings get products disapproved or shown for the wrong searches, and a rejected feed just quietly stops spending. We rewrite the feed in the target language first, then run Shopping and Performance Max on top of it. If you want to check your own feed, the free 25-point Shopping Feed Health Checklist above covers the errors we see most often.
What results should I expect from a multilingual PPC agency?
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It depends on the starting point. Our most recent ecommerce client moved from 2.1x to 5.5x return on ad spend over twelve months, with cost per sale down 51% and conversion rate up from 1.8% to 3.4%. The full numbers are in the case study above.
Fixing an existing translated account moves fastest, because there is history for Google to learn from. Opening a brand-new market takes longer. Either way, these are the five things that move the numbers:
• Native keyword research: the terms buyers actually type, not translations of English ones.
• Ad copy that reads as a local brand: higher click-through, higher Quality Score, cheaper clicks.
• Negative keywords in the target language before launch: most translated accounts have none.
• A rewritten Shopping feed: fewer disapprovals, products shown for the right searches.
• Landing pages in the language: right-to-left for Arabic, so the whole journey matches the ad.
A translated campaign is the Number Cruncher's favourite meal: 30 to 50% of the budget goes in as waste and comes out as growth.
Free 10-minute video audit of your multilingual ads account, recorded personally, no call needed, yours to keep.
Get your free video auditMultilingual PPC and ecommerce growth. Built in the UK, working with brands across the UK, Europe and the Gulf.
Media Bubble Studio LTD
Registered in the United Kingdom. Company no. 15493953.
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